Dunkin’ Brands
DD Green Standard v2

DD Green logo_website












DD Green Achievement is a rating system and framework for building more eco-friendly restaurants that incorporates sustainable design and construction.

REAL assisted with the early prototype benchmarking and energy/water efficiency analysis, corporate sustainability visioning and v1 development and launch of DD Green.

Following 1 year of use, and over 100 stores achieving the DD Green Standard, we completed store audits and user-group reviews–and are embarking on the v2 development of the DD Green program, aimed at further energy/water efficiency targets and a more integrated and streamlined process to yield higher adoption across the national/international footprint of Dunkin’ Brands.